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For Logitech, Google TV Adventure was a “Mistake”

The divorce is consumed: In a presentation to its investors, the Logitech CEO reteacted on the Google TV adventure, embodied in the Swiss manufacturer as the Revue box. Without denying the product’s potential, he believes that to embark so soon on the adventure was a mistake, that made Logitech loss 100 million dollars.

Google TV, a product ahead of its time? At a presentation to investor made on November 10, Guerrino De Luca, Logitech’s CEO, reversed the effects of Google TV adventure for the Swiss manufacturer. With the Revue box, launched in late 2010, Logitech had indeed been an early partner in the launch by Google of an environment dedicated to the television. Despite the undeniable qualities, the Revue suffered from the youth of the software provided by Google, and has sold very poorly on American soil, leading Logitech to cut its price by three after a few months, $300 to $ 100 .

Google TV is a great concept, Google TV has the potential to completely disrupt living room, except that was not the case when we launched Logitech Revue. Logitech Revue was launched with some, I wouldn’t call it beta properly but a software that was not complete and not tuned to what the consumers want at the living room let alone all the issues with content delivery that the threat of the proceeds threat that Google posed us to other content providers generated.” regretted Guerrino of Luca, according to remarks reported by Seeking Alpha.

The integration of television in Internet is inevitable. But the idea that it would happen overnight in Christmas 2010 was very misguided and that also caused us dearly.” , said Luca.

The admission of failure made by Logitech comes when Google has (finally) change significantly its system, recently been updated to version 2.0 and now supports applications from the Android Market. Besides the enrichment and modernizement its system, the search has not succeeded, for now, to override the reluctance of U.S. content providers, major cable networks and television stations, who fear to see their assumed profits by the use of video on the living room.

Logitech, meanwhile, announced that its Revue would soon receive the updated Google TV 2.0. From there, the Swiss manufacturer states that it will autopilot around this product family to better focus on growth segments of its business … while waiting, perhaps, to catch the train of the connected TV when it considers that the proper time comes.

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