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Apple TV 3rd gen: 1080p and new interface

Before getting to the heart of matter, that is to say the announcement of the new iPad, Apple announced the “third generation of Apple TV,” joining the availability of movies and TV shows in 1080p on the iTunes Store.

The new Apple media hub fills the main gap in its predecessor finally taking care of the Full HD, both input and output. The Cupertino company has continued to frosty the beautiful Blu-ray in favor of its own letting and purchase movies and TV shows (iTunes Store) service. It had to pass the 720p to 1080p so that its offer remain competitive.

The new Apple TV opens the way to a new interface, IOS based, with large icons, but does not work with the App Store. On other hand, there is access to the iTunes Store and existing services such as YouTube, Vimeo and Flickr, but it also works with iCloud, which lets you retrieve its iTunes Match library but especially movies already purchased, which can be re-downloaded in 1080p.

In terms of technical features, the new Apple TV features a Apple A5 single-core processor, finally decoding the H.264 High Profile (against Main Profile before) and has exactly the same HDMI, SPDIF optical, wireless N, 100 Mbps Ethernet, micro-USB and infrared connections.

The third generation of Apple TV goes on sale next week in the U.S. Retail price of $99 unchanged.

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